You Ad Here
Many prospective Powerline100 business owners will inevitably ask the question, “How do you market your business to make money?” Most of the time, my response will surprise them when I respond, “Every way I know how!”
Recently, I posted about how you can market your Powerline100 business using forums, which was a completely new thing for me until the past month. Forum marketing has been very successful for many people, so I thought I would give it a shot. You know what? ”They” were right. If you’ve never tried it either, it’s really easy and highly recommended. On the right column of this blog, you’ll notice the “blogroll.” There are at least 5 different forums listed there to get you started.
Here’s the thing: People always ask me, “What works best?” My reply, “Everything.”
Every marketing strategy works. Yes, some work better than others but you never know what “those” things are until you experiment with trial and error. The simplest marketing ideas can also make you big money.
I heard a simple marketing idea about 2 years ago and I decided to try it. Just down the street from my house was a gas station that I stopped in regularly. Because I had been a regular customer for over a year, I knew the owners pretty well. I asked them, very simply, “I run a business from home. Would you mind if I put my business advertisement below the register here — or maybe even outside above the gas pumps?”
I was willing to “rent” the space for a few bucks per month but they could have cared less and said I could tape anything I wanted on the door, below the register, or whatever. They really didn’t care.
The result was almost exactly what I expected. Those free signs at the gas station generated at least $100 per week in additional income. AND…the flyers stayed there for over 6 months.
A free flyer at the gas station earned over $2,500.
It worked so well that every time I got gas (no matter where I was at), I left my business card in the pump for the next person that used the pump to find.
One time, when my son and I ordered dinner to be delivered, I noticed that the cardboard box they delivered it in was very nice and sturdy. I figured the cost of those cardboard trays probably cost the restaurant a lot of money over the course of a month — and I figured that they probably delivered to 50 – 60 homes per day — and that every home they delivered to was a perfect prospect for my business because #1) they could afford to eat there and #2) they were probably having food delivered because they were too busy to cook for their family.
A PERFECT PROSPECT!
So, I called the restaurant owner and offered to sponsor his cardboard boxes for 4 cents each.
He was delighted.
The way I looked at it was simple. If I were willing to invest 20 cents per click on Google Adwords, why not cut that cost 250% for the targeted offline traffic!
It worked. I was the only sponsor on the cardboard boxes for 4 months — up until other entrepreneurs got the same idea and started competing for it and drove the price higher than I wanted to spend.
Anyway…
FORUMS and RANDOM STUFF.
And speaking of random stuff on how to market your Powerline100 business, here is a forum post I came across today that offered 57 ways to market your biz offline and online.
Between gas stations, restaurants, and this huge list, you will never run out of ways to market your Powerline100 biz again.
In great success,
Jason Spurlock
321-285-7123
